ADEOLA AJAYI, EKITI
According to the fact gathered by CMM Spotify kick in a risky deal.
Kim Kardashian West has signed an exclusive podcasting deal with Spotify (SPOT) that will cover themes of wrongful conviction and criminal justice reform, similar to the work she has done with the Innocence Project. The nonprofit organization works to exonerate wrongly convicted individuals.
Although the additional benefits to the contract is yet to be outlined
In May, Spotify signed one of the world’s most popular podcasts, “The Joe Rogan Experience,” for a multi-year exclusive licensing deal. Earlier this year, Spotify bought The Ringer, Bill Simmons’ sports and culture site which boasts more than 30 podcasts. Those deals add to Spotify’s other podcast-centric acquisitions, including Gimlet, Parcast and Anchor.